The NBC Sports Group and Dial Global have announced a partnership to create the NBC Sports Radio Network. Beginning in September, the network will be distributed to radio stations nationwide by Dial Global.The network?s content will include hourly sports news updates, daily features as well as full-length shows.
NBC is becoming a sports powerhouse, owning the Summer 2012 Olympiad, which it will stream across several of its TV and web properties (and presumably, its radio network as well). Both NBC and ESPN are expanding their sports radio offerings, proving to advertisers that sports radio still has ?legs.?
In addition to distribution on terrestrial radio stations, NBC Sports? audio content will be available on a variety of digital platforms. Live shows will be streamed on NBCSports.com, DialGlobalSports.com, affiliate stations? websites and other streaming services. On-demand short-form audio content will also be distributed online and through podcasts and other digital applications. Dial Global will be the exclusive ad and affiliate sales representative to the network.
?We are thrilled to bring the rich heritage of NBC Sports to listeners across national radio for the first time,? said Mark Lazarus, Chairman, NBC Sports Group, in a statement. ?By adding radio to our broadcast, cable, regional, and digital assets, the NBC Sports Radio Network will give sports fans a new way to interact with the NBC Sports Group day in and day out.?
Tapping into the NBC Sports Group?s mix of national and local assets, the NBC Sports Radio Network will provide stations both national and regional sports content. Listeners may hear hourly sports updates, long-form shows and features hosted by national NBC Sports voices, NBC Sports Regional Networks on-air personalities, or NBC affiliate sportscasters, depending upon location. Specific programming and commentator details will be announced at a later date.
This partnership expands upon the existing radio relationship between Dial Global and NBCUniversal, which includes NBC News, The Weather Channel, NBC Olympics and more. Earlier this year, NBC News partnered with Dial Global to create NBC News Radio?a 24-hour radio news network distributing news reports and content to over 700 stations nationwide.
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