Factual Releases Three New Location And Mobile Ad Targeting Tools

Open data platform?Factual.com?is beefing up its Global Places offering today with three new APIs that will provide mobile developers with access to a ton of new data which can help them build better location-aware apps. But the company notes that the APIs' launch will be of special interest to mobile ad providers, including mobile ad networks, demand-side platforms and agencies, who are looking for new data points around geography. This is particularly important on mobile where traditional methods of ad targeting - beacons and cookies - aren't viable.

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